Harmer-Schau Email Blast
Stamp collectors have tended to be slow in adapting to electronic ways of communication. However, Harmer-Schau is now sending out email blasts to their clients for various reasons. Keeping the look consistent from print to online is the challenge–as is keeping the content brief for online reading. The email blasts enable my client to touch their customers and consignors more frequently, to keep them informed of specialty items, upcoming auctions, or other newsworthy events.