Combination Rack Card & Coupon
Both Happy Hens Farm and It’s a Dog’s Life wanted a coupon on “something they could put in various businesses or mail directly”. In both cases, a rack card worked very well! The personality of both businesses is clear, even though the concept was the same. In both jobs, the images were taken by the clients, with notoriously difficult (read: active) subjects to capture. Some Photoshop retouching and color correcting ensued.