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Randy Benefield, the drummer, is the originator of the band. His day job is in real estate, which is why we are the Special Agents (and not the Secret Agents). However, I couldn't help making a visual play on words with the fedora and "cool" sunglasses, a la the Blues Brothers...
After a dismal 2nd year of the family-oriented Cioppino Feast, I suggested a whole new concept, to rebrand the fundraising event and attract a different crowd. A martini bar was added (and a martini glass to the crab logo), as was a very large and varied silent auction. The target market shifted from families to professional adults with disposable income. We were raising funds for our La Jagua project as well as other community projects. The 3rd year saw increased profits by 300%.
The Petaluma Sunrise Rotary's Cioppino Feast was a great fundraiser. In its original concept, it was a family affair, with paper plates, bibs, and all you could eat. The first year was a success, followed by a 2nd year that was dismal. You can see the rebranding in the Cioppino Feast - Rebranding portfolio page.
A business identity package includes a logo, business card, stationery and envelopes. In this case, my client didn't have a huge marketing/print budget, so we went with black on a colored paper stock. I am always interested in saving my clients money and time.
Not only do I get to design the flyers, CD covers, business cards, and everything else–I am also a singer in the band! Keeping our look fresh and yet consistent is almost as much fun as performing!
Khoobsurat Salon & Spa needed various printed pieces, including a business card, a coupon, a postcard and a price list. Branding a business means a consistent visual appearance, which was achieved here.
The challenge: make an attractive, colorful poster for the music line-up at a fair, but all the band photos are in black and white...and fit 17 sponsor logos on there as well! I like to solve jigsaw puzzles.
A version of a flyer, a sell sheet will have more information pertaining to the service or product offered. These two could be considered as either a flyer or a sell sheet. The one on the left is advertising specialty stamps at an auction; the one on the right is offering employment opportunities.
I am a Charter Member of the Rotary Club of Petaluma Sunrise, and have been an active member since 2001. We do all sorts of service projects in the local community and internationally. ON the left is a flyer about raffle tickets at our event for the improvement of La Jagua School in the Dominican Republic. On the right is the flyer for the Great Petaluma Egg Hunt, a community event we have put on for 11 years, free to children 13 and under. Making the world a better place at breakfast!
This invitation was to a select group of businesses in the Sonoma County Area, to celebrate the renovation of Springfield Place, one of the assisted living facilities in Petaluma.
My client wanted a series of seasonal postcards, reflecting the Chinese wood, fire, water and metal elements, and what they mean in personal terms. She wrote the descriptions, and we found images to reflect the elements. Typography unifies the set.
Both Happy Hens Farm and It's a Dog's Life wanted a coupon on "something they could put in various businesses or mail directly". In both cases, a rack card worked very well! The personality of both businesses is clear, even though the concept was the same. In both jobs, the images were taken by the clients, with notoriously difficult (read: active) subjects to capture. Some Photoshop retouching and color correcting ensued.
Alan wanted a leave-behind and/or something he could mail to prospective clients. We came up with this rack card design for his "Well Business Check Up" offer.
This two-sided coupon advertises Tri County Design Center (turning houses into homes you love) and BJM Construction, Inc., who is a close affiliate and who does the installation of floors, carpets, tile, cabinets, and countertops. A fun challenge–to keep the two distinctly separate and yet similar in feel.
Michael Molland is a lawyer who specializes in being an advocate for elders, and a trial lawyer. Instead of portraying the "before" images (unhappy elders who have been abused) we focused on the "after" images–elders and families that are happy and healthy.
This caterer specialized in organic, sustainably grown, local produce and meats. The look needed to be clean, bright and attractive. She liked fresh flowers on her catering tables, so I went with a vase of wildflowers for the cover of the brochure instead of a typical food picture.
For this invitation, it had to look clean, professional, with a hint of "spa", and be attractive to nurses and teachers of both sexes. The client was very happy with the outcome.
I have worked for Harmer-Schau since 2001, when their catalogs were done in black and white, with just the cover in color. Then they went to 2 books-one of the catalog listings, and the other full of photo plates. I was doing color correction and layout of the photo plates. These days, the images are set in-line with the listings, and the results are that sales have increased.
Mill Valley Parks & Rec put out a larger activity guide, from 68 to 88 pages, done three times a year. We developed a long-term relationship, and I knew their style inside and out. There were many times that I saved my client time and money by catching errors for her during the editing process.
The Petaluma Adult School is the only adult school in the area, offering everything from High School Equivalency Test Prep, to ESL to Preparation for Naturalization to Healthcare/Apprenticeship to Computer, Music, Art, Metalworking, Notary Public courses, and more–all from a small, 16-page guide two times a year. After the first guide was completed, I received the following testimonial: "It was the first time I could actually do my job instead of doing the guide...I was so much more relaxed and I really appreciate your work and your professionalism," from Erika Schiefer.
This event was the inaugural fundraiser for a local non-profit, Reset Go. Reset Go empowers military veterans and returning service members to thrive as civilians with a free veteran-specific program of workshops, life-coaching and a year of follow-up check-ins. The event was underwritten by Joe Garbarino, who supplied the venue and the food. The event was a huge success. The event was branded everywhere–from the save the date post card to the signs on the portable toilets in patriotic colors.
Spring Into Action is the second event from The Northbay Alliance of Professional Women. These events are fun, educational, affordable, and focus on women in the businessplace. The challenge is to keep the feminine feel without losing the professional business women in their target market.
These three ads were placed on the far right side of three separate pages in the Redwood Empire Association's section of the California Visitor Bureau's magazine. Each ad highlights one of the glories of California; all together, they reinforce why most people want to visit California. I enjoyed the challenge of creating unity while keeping the 3 areas differentiated.
My client has a music company on the side (he is a very busy man), and needed a logo that was clean, interesting, and had some soul. His company is named Suit & Tie, because in his regular job, that's all he can wear...
The Petaluma Historical Library and Museum is situated in an Andrew Carnegie building in downtown Petaluma. The challenge here was to fit all the images and copy into a space and still have it be readable. I used the Ogilvy layout: headline, interesting image and then the rest of the story...
The Petaluma Health Care District places ads in all sorts of publications. I enjoy working with an organization who is focused on service, education, and health.
Stero had a manufacturing plant in Petaluma for years, tucked away on the south side. They made excellent washer-ware equipment. The challenge was showing how the equipment worked when all the sprays were on. This took some doing in Photoshop. I enjoyed the challenge of photo-retouching so that the image was immediately understood by the viewer.
For a Business Mixer Event, I was asked to pull this ad together. I enjoyed using the images provided, since they were so colorful. The challenge was to create an ad that would work as well in greyscale! The event was a rousing success.
Mill Valley Parks and Recreation is justifiably proud of its Aquatics & Fitness Center. This ad was in their Summer Activity Guide. Keeping the look cool, clean and inviting was easy—the client is a professional photographer.
Essential Healing Points uses a mixture of acupressure, various massage techniques, and essential oils to heal the body, mind and spirit. Incorporating the yin-yang symbol, the lotus, the points of color above the lotus petals, and the drop-shaped green petal (for the drops of oil), this is a calming and soothing logo which carries a lot of back-story without overwhelming the overall design.
West on the Wheel Acupressure blends traditional Chinese medicine with Native American beliefs and symbology. The animal elements of the logo, and the feathers were original drawings by the client; I added the wheel details, and the Chinese symbols for the elements. I consider this logo one of my greatest successes for a couple of reasons: firstly, it went from original sketch on napkin to finished product without any major changes, but more importantly, because my client was so overjoyed at seeing it for the first time, she cried. Now THAT's success.
Ivonne, a one-of-a-kind jewelry maker, wanted a logo that would attract a younger market. The logo hints at tattoo art, and is feminine, and yet any guy wouldn't mind having the logo tattooed on his arm.