I have worked with Harmer-Schau Auction Galleries, a philatelic auction company, for more than 12 years. They decided to add to their marketing at their auctions with two banners. The one banner is a "generic" version, which doesn't change. The art below the logo changes with every auction, showing the current catalog cover. It's an add-on piece, that velcros onto the existing banner.
Pacific Laser Eye Center had a lot of large windows, and wanted to put in signs to market their services. One of their clear target markets is people who love the outdoors and sports. Glasses and contacts simply get in the way, or get lost. Simple, clean, easy to read.
During the 150th birthday of Petaluma, CA, I was asked to create a billboard. Our town is so lovely, especially the Turning Basin/Petaluma Yacht Club area. Easy to design when the photograph is so lovely!
Back in the early 2000s, the Sonoma County Crushers were a AAA ball team in Rohnert Park, CA. I got to do this fun project–create a billboard for them, using their mascot, the Abominable Sonoman. Lots of color and lots of fun!
These three ads were placed on the far right side of three separate pages in the Redwood Empire Association's section of the California Visitor Bureau's magazine. Each ad highlights one of the glories of California; all together, they reinforce why most people want to visit California. I enjoyed the challenge of creating unity while keeping the 3 areas differentiated.