Stamp collectors have tended to be slow in adapting to electronic ways of communication. However, Harmer-Schau is now sending out email blasts to their clients for various reasons. Keeping the look consistent from print to online is the challenge–as is keeping the content brief for online reading. The email blasts enable my client to touch their customers and consignors more frequently, to keep them informed of specialty items, upcoming auctions, or other newsworthy events.
I have been a Chamber member since I opened my doors full-time, and I have been the graphic designer for the Petaluma Area Chamber of Commerce for more than 15 years. Their newspaper, Petaluma Business, comes out monthly in b/w newsprint and online as a full-color PDF file. I enjoy keeping the look fresh and professional.