After a dismal 2nd year of the family-oriented Cioppino Feast, I suggested a whole new concept, to rebrand the fundraising event and attract a different crowd. A martini bar was added (and a martini glass to the crab logo), as was a very large and varied silent auction. The target market shifted from families to professional adults with disposable income. We were raising funds for our La Jagua project as well as other community projects. The 3rd year saw increased profits by 300%.
The Petaluma Sunrise Rotary's Cioppino Feast was a great fundraiser. In its original concept, it was a family affair, with paper plates, bibs, and all you could eat. The first year was a success, followed by a 2nd year that was dismal. You can see the rebranding in the Cioppino Feast - Rebranding portfolio page.
Not only do I get to design the flyers, CD covers, business cards, and everything else–I am also a singer in the band! Keeping our look fresh and yet consistent is almost as much fun as performing!
The challenge: make an attractive, colorful poster for the music line-up at a fair, but all the band photos are in black and white...and fit 17 sponsor logos on there as well! I like to solve jigsaw puzzles.
A version of a flyer, a sell sheet will have more information pertaining to the service or product offered. These two could be considered as either a flyer or a sell sheet. The one on the left is advertising specialty stamps at an auction; the one on the right is offering employment opportunities.
I am a Charter Member of the Rotary Club of Petaluma Sunrise, and have been an active member since 2001. We do all sorts of service projects in the local community and internationally. ON the left is a flyer about raffle tickets at our event for the improvement of La Jagua School in the Dominican Republic. On the right is the flyer for the Great Petaluma Egg Hunt, a community event we have put on for 11 years, free to children 13 and under. Making the world a better place at breakfast!
This invitation was to a select group of businesses in the Sonoma County Area, to celebrate the renovation of Springfield Place, one of the assisted living facilities in Petaluma.
My client wanted a series of seasonal postcards, reflecting the Chinese wood, fire, water and metal elements, and what they mean in personal terms. She wrote the descriptions, and we found images to reflect the elements. Typography unifies the set.
Both Happy Hens Farm and It's a Dog's Life wanted a coupon on "something they could put in various businesses or mail directly". In both cases, a rack card worked very well! The personality of both businesses is clear, even though the concept was the same. In both jobs, the images were taken by the clients, with notoriously difficult (read: active) subjects to capture. Some Photoshop retouching and color correcting ensued.
Alan wanted a leave-behind and/or something he could mail to prospective clients. We came up with this rack card design for his "Well Business Check Up" offer.
This two-sided coupon advertises Tri County Design Center (turning houses into homes you love) and BJM Construction, Inc., who is a close affiliate and who does the installation of floors, carpets, tile, cabinets, and countertops. A fun challenge–to keep the two distinctly separate and yet similar in feel.
Michael Molland is a lawyer who specializes in being an advocate for elders, and a trial lawyer. Instead of portraying the "before" images (unhappy elders who have been abused) we focused on the "after" images–elders and families that are happy and healthy.
This caterer specialized in organic, sustainably grown, local produce and meats. The look needed to be clean, bright and attractive. She liked fresh flowers on her catering tables, so I went with a vase of wildflowers for the cover of the brochure instead of a typical food picture.
For this invitation, it had to look clean, professional, with a hint of "spa", and be attractive to nurses and teachers of both sexes. The client was very happy with the outcome.
This event was the inaugural fundraiser for a local non-profit, Reset Go. Reset Go empowers military veterans and returning service members to thrive as civilians with a free veteran-specific program of workshops, life-coaching and a year of follow-up check-ins. The event was underwritten by Joe Garbarino, who supplied the venue and the food. The event was a huge success. The event was branded everywhere–from the save the date post card to the signs on the portable toilets in patriotic colors.
Spring Into Action is the second event from The Northbay Alliance of Professional Women. These events are fun, educational, affordable, and focus on women in the businessplace. The challenge is to keep the feminine feel without losing the professional business women in their target market.