Randy Benefield, the drummer, is the originator of the band. His day job is in real estate, which is why we are the Special Agents (and not the Secret Agents). However, I couldn't help making a visual play on words with the fedora and "cool" sunglasses, a la the Blues Brothers...
After a dismal 2nd year of the family-oriented Cioppino Feast, I suggested a whole new concept, to rebrand the fundraising event and attract a different crowd. A martini bar was added (and a martini glass to the crab logo), as was a very large and varied silent auction. The target market shifted from families to professional adults with disposable income. We were raising funds for our La Jagua project as well as other community projects. The 3rd year saw increased profits by 300%.
The Petaluma Sunrise Rotary's Cioppino Feast was a great fundraiser. In its original concept, it was a family affair, with paper plates, bibs, and all you could eat. The first year was a success, followed by a 2nd year that was dismal. You can see the rebranding in the Cioppino Feast - Rebranding portfolio page.
A business identity package includes a logo, business card, stationery and envelopes. In this case, my client didn't have a huge marketing/print budget, so we went with black on a colored paper stock. I am always interested in saving my clients money and time.
Not only do I get to design the flyers, CD covers, business cards, and everything else–I am also a singer in the band! Keeping our look fresh and yet consistent is almost as much fun as performing!
Khoobsurat Salon & Spa needed various printed pieces, including a business card, a coupon, a postcard and a price list. Branding a business means a consistent visual appearance, which was achieved here.
My client has a music company on the side (he is a very busy man), and needed a logo that was clean, interesting, and had some soul. His company is named Suit & Tie, because in his regular job, that's all he can wear...
Essential Healing Points uses a mixture of acupressure, various massage techniques, and essential oils to heal the body, mind and spirit. Incorporating the yin-yang symbol, the lotus, the points of color above the lotus petals, and the drop-shaped green petal (for the drops of oil), this is a calming and soothing logo which carries a lot of back-story without overwhelming the overall design.
West on the Wheel Acupressure blends traditional Chinese medicine with Native American beliefs and symbology. The animal elements of the logo, and the feathers were original drawings by the client; I added the wheel details, and the Chinese symbols for the elements. I consider this logo one of my greatest successes for a couple of reasons: firstly, it went from original sketch on napkin to finished product without any major changes, but more importantly, because my client was so overjoyed at seeing it for the first time, she cried. Now THAT's success.
Ivonne, a one-of-a-kind jewelry maker, wanted a logo that would attract a younger market. The logo hints at tattoo art, and is feminine, and yet any guy wouldn't mind having the logo tattooed on his arm.