After a dismal 2nd year of the family-oriented Cioppino Feast, I suggested a whole new concept, to rebrand the fundraising event and attract a different crowd. A martini bar was added (and a martini glass to the crab logo), as was a very large and varied silent auction. The target market shifted from families to professional adults with disposable income. We were raising funds for our La Jagua project as well as other community projects. The 3rd year saw increased profits by 300%.
The Petaluma Sunrise Rotary's Cioppino Feast was a great fundraiser. In its original concept, it was a family affair, with paper plates, bibs, and all you could eat. The first year was a success, followed by a 2nd year that was dismal. You can see the rebranding in the Cioppino Feast - Rebranding portfolio page.
Not only do I get to design the flyers, CD covers, business cards, and everything else–I am also a singer in the band! Keeping our look fresh and yet consistent is almost as much fun as performing!
This event was the inaugural fundraiser for a local non-profit, Reset Go. Reset Go empowers military veterans and returning service members to thrive as civilians with a free veteran-specific program of workshops, life-coaching and a year of follow-up check-ins. The event was underwritten by Joe Garbarino, who supplied the venue and the food. The event was a huge success. The event was branded everywhere–from the save the date post card to the signs on the portable toilets in patriotic colors.
Spring Into Action is the second event from The Northbay Alliance of Professional Women. These events are fun, educational, affordable, and focus on women in the businessplace. The challenge is to keep the feminine feel without losing the professional business women in their target market.