These three ads were placed on the far right side of three separate pages in the Redwood Empire Association's section of the California Visitor Bureau's magazine. Each ad highlights one of the glories of California; all together, they reinforce why most people want to visit California. I enjoyed the challenge of creating unity while keeping the 3 areas differentiated.
The Petaluma Historical Library and Museum is situated in an Andrew Carnegie building in downtown Petaluma. The challenge here was to fit all the images and copy into a space and still have it be readable. I used the Ogilvy layout: headline, interesting image and then the rest of the story...
The Petaluma Health Care District places ads in all sorts of publications. I enjoy working with an organization who is focused on service, education, and health.
Stero had a manufacturing plant in Petaluma for years, tucked away on the south side. They made excellent washer-ware equipment. The challenge was showing how the equipment worked when all the sprays were on. This took some doing in Photoshop. I enjoyed the challenge of photo-retouching so that the image was immediately understood by the viewer.
For a Business Mixer Event, I was asked to pull this ad together. I enjoyed using the images provided, since they were so colorful. The challenge was to create an ad that would work as well in greyscale! The event was a rousing success.
Mill Valley Parks and Recreation is justifiably proud of its Aquatics & Fitness Center. This ad was in their Summer Activity Guide. Keeping the look cool, clean and inviting was easy—the client is a professional photographer.