Direct mail can be nearly anything in print. Here you will find postcards, invitations, coupons and brochures.
This invitation was to a select group of businesses in the Sonoma County Area, to celebrate the renovation of Springfield Place, one of the assisted living facilities in Petaluma.
My client wanted a series of seasonal postcards, reflecting the Chinese wood, fire, water and metal elements, and what they mean in personal terms. She wrote the descriptions, and we found images to reflect the elements. Typography unifies the set.
This two-sided coupon advertises Tri County Design Center (turning houses into homes you love) and BJM Construction, Inc., who is a close affiliate and who does the installation of floors, carpets, tile, cabinets, and countertops. A fun challenge–to keep the two distinctly separate and yet similar in feel.
Michael Molland is a lawyer who specializes in being an advocate for elders, and a trial lawyer. Instead of portraying the "before" images (unhappy elders who have been abused) we focused on the "after" images–elders and families that are happy and healthy.
This caterer specialized in organic, sustainably grown, local produce and meats. The look needed to be clean, bright and attractive. She liked fresh flowers on her catering tables, so I went with a vase of wildflowers for the cover of the brochure instead of a typical food picture.