After a dismal 2nd year of the family-oriented Cioppino Feast, I suggested a whole new concept, to rebrand the fundraising event and attract a different crowd. A martini bar was added (and a martini glass to the crab logo), as was a very large and varied silent auction. The target market shifted from families to professional adults with disposable income. We were raising funds for our La Jagua project as well as other community projects. The 3rd year saw increased profits by 300%.
The Petaluma Sunrise Rotary's Cioppino Feast was a great fundraiser. In its original concept, it was a family affair, with paper plates, bibs, and all you could eat. The first year was a success, followed by a 2nd year that was dismal. You can see the rebranding in the Cioppino Feast - Rebranding portfolio page.
Not only do I get to design the flyers, CD covers, business cards, and everything else–I am also a singer in the band! Keeping our look fresh and yet consistent is almost as much fun as performing!
Khoobsurat Salon & Spa needed various printed pieces, including a business card, a coupon, a postcard and a price list. Branding a business means a consistent visual appearance, which was achieved here.