Ads come in all sorts & sizes: banner ads for the internet; display ads for magazines or newspapers; and billboard ads (or any size larger than a breadbox). I love the challenge of fitting the image and the copy into a defined space while keeping the message loud and clear.
When it comes to telling people what you do or what you sell, there are lots of ways to do so. You can use direct mail with postcards, brochures, invitations, or coupons. Apart from direct mail, there are rack-cards, sell-sheets, flyers, posters, door-hangers, and of course, trade show banners. And more. Much, much more!
Selling items via catalogs is an art, requiring excellent copy-writing and beautiful images. Your target market will love to see your catalog arrive. Catalogs have longevity–they stay in offices and in homes long after their arrival date.
For new and mature businesses – your brand is what people remember. A logo is just part of the branding process, which includes your particular colors, fonts, images…and everything else about your company (including how you answer the phone). Most people start with a logo…